Healthcare CRM Market Snapshot

“The Healthcare CRM Market to grow from USD 15.24 billion in 2023 to USD 33.79 Billion by 2030, at a CAGR of 11.56%.”

A healthcare CRM system is a tailored solution for medical institutions, enabling efficient customer management and up-to-date client data. It allows for the creation and tracking of medical appointments through an online portal, and provides crucial data and analytics for daily examination of clinic operations. This system is ideal for hospitals, laboratories, medical centers, and public or private clinics.

CRM, or customer relations management, is a software used by various organizations to manage client data, particularly in healthcare where it is utilized to track patients and electronic medical records (EMR).

OroCRM offers an adaptable, scalable, and reliable CRM solution for B2B companies, reducing time to market, boosting employee productivity, and improving customer visibility through its operational, analytical, and collaborative CRM types.

A Google CRM is a native CRM package that integrates with Google Workspace, allowing it to link to Gmail Inbox, Google Contacts, Google Drive, and other Google apps provided by Workspace, making it an integral part of the G package.

CRM systems are utilized by 82% of organizations for sales reporting and process automation, with 81% using multiple devices for access. Efficient sales organizations use CRM software regularly, and 79% of enterprises use it.

Healthcare CRM software is a customized version of CRM systems designed for hospitals, health systems, and clinics to meet their unique needs.

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Key Benefits

• Develop better relationships with patient
• Allows for instant assessment of the health
• Helps to regulate administration tasks
• Improves patient satisfaction
• Synchronizes care
• Increasing efficiency of operations
• Ensures faster and more efficient reaction
• Allows you to easily monitor your outreach pipeline

What is the Best Healthcare CRM Software? Here’s Our Top 5 List:

1. Salesforce Health Cloud (Best Healthcare CRM Software Overall)
2. Zendesk for Healthcare (Best healthcare CRM solution software for customer service)
3. Onpipeline Healthcare CRM (Top medical CRM software for patient acquisition)
4. Leadsquared Healthcare CRM (Best HIPAA compliant CRM software)
5. IMS by Meditab (Good doctor CRM tools for EHR management)

Segment Analysis

Segment by Deployment Model

The healthcare industry is embracing cloud-based platforms to streamline operations and enhance data-driven operations. Healthcare CRM systems help sales personnel and improve transparency by combining patient data with various members.

The rise in product introductions for web/cloud-based healthcare CRM services is expected to boost adoption and market growth. Salesforce's Health Cloud 2.0 platform aims to improve health and safety for employees, customers, and communities, demonstrating the potential of cloud-based healthcare CRM solutions.

Rising healthcare expenditures are driving increased adoption of healthcare CRM software for effective hospital services and management, supporting market expansion and making software the dominant sector in the healthcare CRM market.

The services segment is predicted to grow rapidly due to the growing demand for new healthcare services, such as messaging, text messages, web forms, emails, and comment forms, which can enhance communication between healthcare providers and patients.

Segment by Applications

In 2022, customer service and support led the global healthcare CRM market with a revenue share of over 26%. However, the marketing category is expected to grow rapidly due to low investment, increased profitability, and ease of operation, enhancing global healthcare CRM marketing expansion.

Growth Drivers

Healthcare CRM services provide various tools and services to optimize communication between patients and healthcare providers. These tools include messaging services, text messages, comment forms, online forms, and emails. They are increasingly popular worldwide.

Healthcare organizations use CRM channels to reduce manpower, reduce errors, gain profitability, and optimize communication channels. Healthcare CRM systems include marketing automation, sales force automation, and service automation. These systems are used in public, hospitals, and private clinics.

Market Restraints

The global market for healthcare customer relationship management is growing due to increased demand for convenient treatments through virtual patient care, mobile monitoring, home care, and disease counselling. Major firms like Salesforce, IBM, and SAP are implementing marketing strategies and collaborations to enhance their healthcare CRM product and service portfolio.

The government's partnership with patient, provider, and payer communities is expected to boost growth. Direct targeted marketing and social marketing are predicted to increase, offering benefits like enhanced departmental integration, lower costs, increased patient satisfaction, and benefits to administrative staff.

PatientPop, Inc. provides personalized digital marketing services to help healthcare providers and practices attract and retain patients, including a PatientPop dashboard.

Competitive Landscape of the Healthcare CRM Market Analysis

• IBM Corporation
• Accenture
• Mercury Healthcare Inc
• Cerner Corporation
• Pegasystems Inc
• Salesforce

New Developments in Healthcare CRM Market

OCTOBER 23, 2023- Salesforce Announces Life Sciences Cloud, Bringing the World’s #1 AI CRM to Pharma and MedTech Organizations

Salesforce announced Life Sciences Cloud, a trusted, secure platform for pharmaceutical (pharma) and medical technology (medtech) organizations to help them speed up drug and device development, enlist and retain patients across the clinical trial journey, and leverage AI to deliver personalized experiences to customers.

Aug 31, 2023- IBM and Salesforce Team Up to Help Businesses Accelerate Adoption of Trustworthy AI

IBM and Salesforce announced a collaboration to help businesses worldwide across industries accelerate their adoption of AI for CRM. Together, the two companies support clients to revolutionize customer, partner and employee experiences, while helping safeguard their data.

Nov. 1, 2023 – Accenture Completes Acquisition of Healthcare Marketing Agency ConcentricLife

Accenture has completed its acquisition of ConcentricLife, a leading healthcare marketing agency with expertise in helping Life Sciences brands build an optimal brand experience at any stage of the health journey. This acquisition reinforces Accenture Song’s continued investment in creating end-to-end solutions for its Life Sciences clients through relevant communications and experiences attuned to the ever-evolving lives of today’s patients and healthcare professionals.

Regional Analysis of Global Healthcare CRM Industry

North America is currently the dominant market in the healthcare CRM sector, driven by factors such as a developed healthcare system, rising chronic diseases, complex healthcare infrastructure, and increasing demand for healthcare CRM products and services. The rising product displays are expected to further boost market growth in this region.

Epic recently introduced a new Healthcare CRM solution at the HIMS 2022 conference, and with increasing distribution agreements among key market participants, the adoption of healthcare CRM in the United States is expected to rise.

The Asia-Pacific region is the fastest-developing area in the global healthcare market due to growing investor interest. As the industry becomes more transitory, corporations are expanding operations in rising regions like India, requiring computerized records systems and software to streamline processes.

Emerging countries are investing in domestic healthcare infrastructure, attracting investors and stimulating industry growth. This trend is expected to drive market expansion.

China dominates the healthcare CRM market, while India's market is the fastest-growing in the Asia-Pacific region.

Segments Covered in the Healthcare CRM Market Report

Healthcare CRM Market Segment by Component

• Software
• Services

Healthcare CRM Market Segment Deployment Model

• On-Premise Model
• Web/Cloud-Based Model

Healthcare CRM Market Segment Application

• Customer Service and Support
• Sales and Marketing
• Community Outreach
• Patient Information Management
• Others

Healthcare CRM Market Segment by End-user

• Hospitals
• Ambulatory Surgery Centers (ASCS) and Clinics
• Diagnostic Centers
• and Others

Healthcare CRM Market by Region

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Australia
  • Rest of Asia-Pacific
• Rest of the World
• Middle East
• Africa
• Latin America

Frequently Asked Questions

What are some applications of Healthcare CRM?

Tracking Customers, Collecting Data for Marketing, Improving Interactions and Communications, Streamlining Internal Sales Processes.

What is the expected growth rate of the Healthcare CRM market over the next 7 years?

The Healthcare CRM Market to grow from USD 15.24 billion in 2023 to USD 33.79 Billion by 2030, at a CAGR of 11.56%

Who are the major players in the Healthcare CRM market and what is their market share?

IBM Corporation, Accenture, Mercury Healthcare Inc, Cerner Corporation, Pegasystems Inc, and Salesforce, Inc, are prominent players operating and dominating in the market.

Who are the top 3 Healthcare CRM Market Key Vendors?

IBM Corporation, Accenture, Mercury Healthcare Inc, are key players in the Healthcare CRM market.

Which geographical areas dominate the worldwide market for Healthcare CRM?

North America region are emerging as the top regional markets for Healthcare CRM solutions.