Sports Tourism Market Snapshot

“The Sports Tourism Market to grow from USD 658.42 Billion in 2023 to USD 2035.56 Billion by 2030, at a CAGR of 17.3%.”

Sports tourism, a rapidly growing segment of the global travel economy, involves traveling to and participating in sporting events, often away from one's normal surroundings. Its value is $7.68 billion.

The sports tourism industry is a massive, multibillion-dollar global market that extends beyond just sports participation.

The popularity of events like the FIFA World Cup, NBA, and Olympic Games has boosted tourism development in communities, not only providing immediate economic benefits but also sparking long-term prospects.

The "hard" definition of sport tourism is the number of spectators attending a competitive sporting event.

Soft sports tourism refers to recreational activities like canoeing, hiking, skiing, and jogging.

In Europe and the US, golf is the most popular type of soft sports tourism, as many people enjoy visiting some of the world's best and most regarded courses. This type of tourism attracts people to explore and enjoy the outdoors.

Technological advancements have significantly impacted the sports sector, allowing fans to purchase tickets online and plan ahead for major sporting events. This has led to the establishment of sport tourism in the technology sector, allowing fans to plan their time and money for events, and fostering a more organized and efficient way to attend sports events.

The sports tourism sector has experienced significant growth in popularity, with sports fans finding it appealing and gaining top motivations for travel and holiday. As more individuals make the most of their vacation time by watching their favorite players play, it's crucial to reflect on its true nature and the reasons behind its appeal.

Tourism Consumers

Sports tourism attracts a diverse range of customers, with the majority being males aged 18-34 from middle-class economic backgrounds. Cricket and rugby enthusiasts are older and have more discretionary income, compared to average football and basketball supporters.

Despite the popularity of various sports, all sports have seen a rise in popularity recently, despite the diverse attractions attracted by different activities.

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COVID-19 Impact on Global Sports Tourism Market

The COVID-19 pandemic hampered the sports tourism industry by imposing travel restrictions and lockdowns, causing rescheduled and postponed sporting events. However, post-COVID concerns about health and fitness helped the market recover, as more people turned to sports as a regular activity.

Post-COVID travel patterns and increased engagement in sports allowed sports tourism to recover and even grow in popularity.

Segment Analysis

There are four main types of sport tourism:

Event-based tourism: Sports event tourism involves traveling to another country or location to witness a sporting event, such as attending major athletic events like the Olympics or Super Bowl.

Active sport tourism: Active sports tourism involves tourists participating in sports while traveling to a location known for a particular outdoor activity, such as surfing in Hawaii or skiing in Colorado, among other activities.

Sports heritage tourism: Sports heritage tourism involves visiting historical sports sites like sports museums, Camp Nou in Barcelona, or the Baseball Hall of Fame in New York, showcasing the connection between sports and history.

Sports-themes cruises or tours: Excursions involving sports events or functions often involve travel to various stadiums or tailor-made cruises for tennis enthusiasts.

Nostalgia sports tourism: Sport tourism with a nostalgic touch involves visiting well-known venues, honoring current or historical sports, attending sporting events, halls of fame, or museums or exhibitions. This type of tourism doesn't require spectators or active participation, as tourists may simply want to remember things or learn more.

Recent Trends

Technology advancements have significantly expanded sports tourism, particularly in the realm of transportation. The advent of air travel and automobiles has enabled people to travel to various locations for sports tourism activities.

This has led to an increase in demand for lodging, leading to the development of numerous motels, hotels, and inns.

Advances in media technology have also contributed to the growth of sports tourism, highlighting the critical roles that lodging and transportation play in this industry.

Online games like Dream 11, MPL, and others have captivated players and generated significant money, which is expected to significantly drive India's market share in sports tourism.

Growth Drivers

The global sports tourism market is expected to grow due to factors such as the increasing demand for tourism, the growing popularity of sports, and population growth. This growth is driven by improved social and economic conditions, urban renewal, and increased cultural awareness.

Additionally, increased media coverage and technology advancements are expected to facilitate easy access to sports information and events, enabling people to plan their vacations and travel in advance. These factors are expected to drive the market's revenue growth throughout the forecast period.

Restraints

The global sports tourism market is expected to face challenges such as government restrictions on travel and tourism, shifting economic and environmental factors, rising online ticket prices, and high transportation costs during major sporting events, which could limit revenue growth and hinder its development.

Opportunities

The growing interest in sports and large-scale sporting events are creating new business opportunities for hospitality, food, and beverage companies.

Governments are sponsoring sports leagues to meet constituent demand. Consumer demand for advanced infrastructure and better sporting goods is expected to create new market expansion opportunities for major industry participants.

Challenges

People are hesitant to engage in other sports activities beyond cricket, prompting stakeholders to devise innovative strategies. The lack of suitable facilities for cycling, surfing, and skiing indicates that the sports tourism business is losing ground due to varied topography, potentially resulting in significant financial gain.

Competitive Landscape of the Sports Tourism Market Analysis

Major players include

• BAC Sports
• Inspiresport
• Gullivers Sports Travel Ltd
• Dream Team Sports Tour
• Navigo Sports Tour, LLC
• Allsports Travel
• Australian Sports Tours
• Premium Sport Tours
• La Vacanza Travel
• XL Sports Tours

New Developments in Sports Tourism Market

January 2023, inspiresport, the top UK provider of young sports development tours, became a partner in an exclusive new collaboration with Cricket Scotland. The company has recently launched The R66T Festival of Cricket and The R66T Dubai cup, as well as offering domestic tours to Lancashire Cricket.

On 14 January 2023, C.L.A.W Global Launched Soul of Steel- which is the world’s first skill & endurance challenge in high altitude. In this challenge, selected participants across the world are expected to compete as teams in which their skills are utilized for high-altitude mountain climbing.

NOVEMBER 10, 2022 Fun and Games: How Sports Tourism Is Picking Up Pace in India

Indian fans cheer during the ICC men’s Twenty20 World Cup 2022 match between India and Pakistan at Melbourne Cricket Ground in Melbourne on October 23, 2022.

On 18 April 2022, Las Vegas announced hosting of three major and three minor league teams, construction of two stadiums and two arenas, which accounted for 104,000 seats in the city’s entertainment venue inventory in Vegas in less than six years and recorded an additional sale of approximately 1.5 million from annual tickets.

In addition, senior director of sports marketing and special events announced that the Las Vegas Convention and Visitors Authority sponsored 36 sporting events that brought in 962,000 fans in the past nine months in Las Vegas.

Sport Tourism Market by Sport Sponsorship Activity

Accor has been announced as an official partner of the French Olympic and Paralympic Games in 2024, marking a significant milestone for the hospitality sector in France.

The partnership demonstrates Accor's strong relationship with Paris event organizers, who have been the principal jersey sponsor of the Paris Saint-Germain Football Club for years. The announcement aims to strategically promote the club's and its players' large social media following.

Qatar Airways announced a new partnership with FIFA in May 2017, partnering with the airline for the 2022 FIFA World Cup. Qatar Airways will sponsor several events, including the 2022 event in Qatar, providing significant marketing and branding opportunities.

With a projected global audience of over two billion people per tournament, Qatar Airways can reach over half of the world's population through its partnership with FIFA.

Regional Analysis of Global Sports Tourism Industry

In 2022, Europe accounted for the largest revenue share (37.04%) due to the rise in athletes, sporting events, and international tourists. Germany, France, and the UK are the largest markets, while Austria, Denmark, Finland, and Spain experienced higher travel for sporting events.

Asia Pacific is expected to have the largest revenue share in the sports tourism market due to rising disposable incomes, population growth, and the importance of sports in major countries like the U.S. and Canada. Governments are investing in sports facilities, which is expected to fuel revenue growth.

The UK government collaborates with major sports organizations like Rugby Football Union, England Hockey, and Premier League to foster a sports-oriented culture among schoolchildren, allowing them to participate in competitive sports and promote a strong sporting culture.

Segments Covered in the Sports Tourism Market Report

Sports Tourism Market Segment by Sports Type

• Soccer/Football
• Cricket
• Basketball
• Tennis
• Hockey
• Others

Sports Tourism Market by Tourism Type

• Active
• Passive
• Nostalgia

Sports Tourism Market by Region

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Australia
  • Rest of Asia-Pacific
• Rest of the World
• Middle East
• Africa
• Latin America

Frequently Asked Questions

What is the role of sports tourism?

Sports tourism offers individuals the chance to engage in both amateur and professional sports tournaments, attend major sporting events, and participate in adventure sports, thereby fostering emotional and physical growth and creating lifelong memories.

 What is the expected growth rate of the Sports Tourism market over the next 7 years?

The Sports Tourism Market to grow from USD 658.42 Billion in 2023 to USD 2035.56 Billion by 2030, at a CAGR of 17.3%.

Who are the major players in the Sports Tourism market and what is their market share?

BAC Sports; Inspiresport; Gullivers Sports Travel Ltd; Dream Team Sports Tour; Navigo Sports Tour, LLC; Allsports Travel; Australian Sports Tours; Premium Sport Tours; La Vacanza Travel; XL Sports Tours, are prominent players operating and dominating in the market.

Which geographical areas dominate the worldwide market for Sports Tourism?

Europe region are emerging as the top regional markets for Sports Tourism.