South East Asia CRM (customer relationship management software) Market Overview

“The South East Asia CRM (customer relationship management software) Market Predictable at $389 .56 billion in 2022, is estimated to increase at a CAGR of 20.57% from $425.56 billion in 2023 to $1999.48 billion by 2030.”

The market for customer relationship management software includes software programs that assist businesses in controlling their connections with clients, customers, and prospects.

In order to promote customer engagement, boost customer loyalty, and expand their business, these applications assist firms throughout the whole customer life cycle, including sales, marketing, customer services, and contact centers.

South East Asia CRM (customer relationship management software) is a tool that helps organizations provide a seamless customer experience by providing a comprehensive view of all customer interactions, tracking sales, organizing opportunities, and promoting team collaboration. It evolved from handwritten notes and Rolodexes to databases on personal computers, making it more complex than just noting. With the widespread use of digital technology, tracking a company's client relationships has become increasingly challenging, necessitating the use of CRM software to enhance customer experience.

CRM is a system that consolidates all departments' data into a single system, allowing marketing, sales, and customer care to collaborate effectively. It provides easy access to customer information, enabling personalized, one-to-one experiences for customers. CRM is a significant improvement over outdated analog and legacy technologies, revolutionizing customer interaction and supporting the continuity of daily business processes. Today, most businesses have integrated CRM systems to streamline their operations.

The adoption of CRM software by employees and the achievement of sales quotas have both significantly improved for those who have used these technologies. At the end of every conversation, a CRM (customer relationship management software) system can assist a company discover its difficulties and learn what matters to consumers, their goals, challenges, and preferences, and ensure that the company has a follow-up action. By enhancing sales effectiveness, boosting sales efficiency, decreasing time to close, raising staff productivity, and providing better customer service, a CRM system can assist businesses in enhancing corporate success.

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Key Takeaways

The demand for CRM solutions in the region is being driven by mature customer service, automated interaction, better customer experiences, and an expanding range of digital operations, to name a few.

Additionally, the region's market is anticipated to increase as a result of the advancement of cloud computing technology and the accessibility of a number of service types, including SaaS, Platform as a Service (PaaS), and Infrastructure as a Service (IaaS). Midmarket and corporate businesses in Southeast Asia are increasingly switching to more cutting-edge business software programs to improve their business operations and improve the customer experience.

Applications for customer relationship management (CRM), enterprise resource planning (ERP), and e-commerce have all led the way in the adoption of software technology.

Market Dynamics

Growth Drivers

• New regional players have embraced e-commerce business methods to take advantage of the rising smartphone usage.
• Therefore, there have been several opportunities for market merchants to increase their consumer base.
• Additionally, retailers have used customer data to their advantage, predicting patterns and preferences and using it in conjunction with other data assets to gain insights.
• In order to gain new insights into where and how people shop, these companies have been fusing consumer knowledge with location data (GIS).
• Additionally, omnichannel retailers have been in the forefront of creating core shopper profiles from customer segmentations in order to cater to the preferences of each category with regard to location and behavior.

Trends

• There should be plenty of room for future growth thanks to global cues and the use of IT tools in decision-making.
• Future CRM integration with IT technologies, such as Big Data decision-making technology, is expected to be substantial.
• In the current environment, one of the most important areas in which firms should produce KPIs is customer service.
• Although CRM uses data, the majority of it is structured, including the most recent contacts, contact details, purchased products, etc.
• It is also feasible to process, store, and analyze vast amounts of unstructured data that are not provided by the client and use this to get additional insights with the integration of IT tools, such as Big Data approaches.

Competitive Landscape of the South East Asia CRM (customer relationship management software) Market

• salesforce com Inc.
• Microsoft Dynamics
• Oracle Siebel
• SAP SE
• IBM Corporation

Recent Developments in South East Asia CRM (customer relationship management software) Market

Aug 25, 2023 Salesforce launches Indonesia entity, Hyperforce to unlock local digital opportunities

Salesforce, the global leader in customer relationship management (CRM), announced that it is deepening its commitment to Indonesia with the launch of an Indonesian entity, the general availability of Hyperforce, and a new partnership to address the digital skills imperative in the region.

June 16, 2022 Microsoft announces Viva Sales, redefining the seller experience and enhancing productivity

Microsoft Corp. announced Microsoft Viva Sales, a new seller experience application. Viva Sales enriches any CRM system with customer engagement data from Microsoft 365 and Microsoft Teams, and leverages AI to provide personalized recommendations and insights for sellers to be more connected with their customers. This helps sellers more seamlessly personalize their customer engagements toward faster deal closure.

September 2022: Capgemini acquired Singapore-based Aodigy to expand its Salesforce expertise. The acquisition of the Singapore-based specialized partner is intended to boost Capgemini's regional capabilities to provide "end-to-end digital transformation at scale." Access to Aodigy's entire suite of Salesforce ecosystem customer engagement products, including cloud migration, customer interaction, sales optimization, and business process automation, would be central to such efforts, with offices in Singapore and Vietnam.

June 2022: Microsoft Viva Sales, a new seller experience application, was launched by Microsoft Corp. This, Viva Sales combines any CRM system with customer engagement data from Microsoft 365 and Microsoft Teams and uses AI to deliver customized suggestions and insights to help sellers in connecting with their customers more effectively. This enables sellers to customize their client interactions more effortlessly and efficiently.

Regional Insights

Largest Market -> South Asia Countries in Revenue 2022 in million values

Indonesia-> Revenue   203.4 million

Philippines -> Revenue 74.56 million

Vietnam -> Revenue 71.69 million

Thailand-> Revenue 53.87 million

Segments Covered in the South East Asia CRM (customer relationship management software) Market Report

South East Asia CRM (customer relationship management software) Market By Organization Size 

• Small and Medium​
• Large Scale 

South East Asia CRM (customer relationship management software) Market By Deployment Size 

• Cloud
• On-premise
• Hybrid 

South East Asia CRM (customer relationship management software) Market By End-user Vertical

• Services​
• Manufacturing​
• BFSI​
• Retail and Logistics​
• Government​
• Other End-user Verticals (Construction, Not for Profits, Education, Energy & Utilities, etc.) ​ 

Frequently Asked Questions

What is the expected growth rate of the South East Asia CRM (customer relationship management software) market over the next 7 years?

South East Asia CRM (customer relationship management software) Market Predictable at $389 .56 billion in 2022, is estimated to increase at a CAGR of 20.57% from $425.56 billion in 2023 to $1999.48 billion by 2030.

Who are the major players in the South East Asia CRM (customer relationship management software) market and what is their market share?

Salesforce.com Inc, Microsoft Dynamics, Oracle Siebel​, SAP SE​, IBM Corporation​.

Which region accounted for the largest share in the market?

South Asia Region accounted largest share in the market.