Mezcal Market Projects a Worth of US$ 15.67 Billion by 2030

Mezcal Market Overview

“The Mezcal Market is estimated to increase at a CAGR of 13.45% from $ 378.3 Million in 2023 to $ 15.67 Billion by 2030.”

Mezcals are gaining popularity in cocktails due to their unique flavor, which enhances the versatility of the drink.

Mezcal suppliers are expanding beyond their North American market, aiming to reach other markets, thereby boosting the growth of the mezcal industry and expanding the customer base, despite the majority being produced in Mexico.

The rise in disposable income has made cost less of a barrier for the urban population, leading to a greater willingness to experiment with high-end cocktails like mezcal, thereby boosting market growth.

People are becoming more mindful of their sugar and calorie intake, and pure mezcal, with minimal sugar and calorie content, appeals to those concerned about blood sugar levels.

Mezcal suppliers utilize marketing strategies to boost sales by emphasizing the drink's exceptional taste and attracting more consumers, which is expected to benefit the mezcal industry.

The mezcal market is embracing the growing popularity of non-alcoholic beverages by offering alcohol-free mezcal cocktails, which are expected to further drive the industry.

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Growth Drivers

“The variety of mezcal flavors is attracting more consumers.”

The distillation system plays a crucial role in determining the quality of agave-based beverages, and the popularity of mezcal is growing due to its easy availability of various flavors.

Customers prefer ethically produced products like cold-pressed juice, organic smoothies, and craft beer, which are expected to provide profitable opportunities in the next decade.

Mezcal's unique alcoholic flavor is a product of non-volatile and volatile ingredients, including -sitosterol, free fatty acids, fructans, and tri-, di-, and monoacylglycerol groups, which can generate Maillard chemicals.

 “The text discusses the utilization of technological innovations in the production of spirits.”

The agave plant, which is utilised in the production of spirit, is expected to boost the unpredictable price of mezcal. In general, the traditional extraction process results in lower yields, worse extraction quality, longer extraction periods, and higher solvent usage. The distillation of fermented maguey is required in order to manufacture various forms of distilled alcoholic beverages such as mezcal, tequila, and so on. As a result, technical developments benefit the production and extraction of sustainable spirit.

To reduce manufacturing and extraction costs, manufacturers are active in technical breakthroughs and product releases. Players are taking steps to increase product traceability through the use of novel technology to improve supply chain efficiency, particularly in areas such as food and drinks.

Restraints         

• The wine market is highly dynamic, constantly evolving due to the ever-changing preferences of consumers.
• The text discusses health concerns linked to beer consumption.

Mezcal Market Segment Analysis

“The demand for premium distilled agave-based beverages is on the rise.”

Health concerns have led to a shift towards premium and organic products, leading to a preference for mezcal drinks as a substitute for other alcoholic beverages. Agave-based mezcal, with a lower GI of 10%-15%, has increased demand due to its less sweet effects. The variety of flavors in mezcal is also attracting new consumers, driving sales. Mezcal's distinct flavor from tequila is due to its production process, where pinas (agave hearts) are smoked for 3-4 days in large pits, resulting in premium quality.

The rising earnings and growing popularity of high-end beverages among millennials and cocktail culture in developing countries like China and India are expected to boost off-trade sales of premium spirits like mezcal. Manufacturers are focusing on increasing operations, productions, and product portfolios to gain a significant market share.

Mezcals with a 100% Tequila Concentration are highly sought after by consumers.

The mezcal industry is dominated by 100% tequila, which is predicted to account for 53.4% of the market by 2023. The popularity of tequila shots at parties and its appeal among bargoers are driving demand, benefiting the mezcal market from consumers' preference for pure tequila.

Competitive Landscape of the Mezcal Market Analysis

• Bacardi Limited
• Craft Distiller
• Familia Camarena Tequila
• Destileria Tlacolula
• Don Julio
• Diageo Plc.
• A.de.
• Fidencio Mezcal
• EL Silencio Holdings INC.

New Developments

September 11, 2023, BACARDI ACQUIRES ILEGAL MEZCAL – A LEADING ARTISANAL MEZCAL BRAND IN THE U.S.

Hamilton, Bermuda, September 11, 2023 — Bacardi Limited, the largest privately held international spirits company in the world, announced today the completion of a transaction that makes the family-owned company the sole owner of ILEGAL Mezcal®, a leading super premium artisanal mezcal.

05/08/2022 Craft distillers fear mezcal will become victim of own success

Villa Sola de Vega (Mexico) (AFP) – With just a look, Sosima Olivera knows when her cherished agave plants will be ready to make mezcal, tequila's lesser-known Mexican cousin whose fast-growing popularity is raising fears of overexploitation.

01/6/22 Tequila Camarena Reposado Review

This lightly aged reposado is ideal for mixing into cocktails.

Regional Analysis

Fastest Growing Market-> Europe

Largest Market-> North America

North America

North America's proximity to Mexico allows easy access to agave suppliers and a familiar Hispanic consumer base. The US's rapidly increasing production facilities are also assisting the mezcal market, resulting in a projected growth in the popularity of mezcal in the country. This combination of factors contributes to the growing mezcal market in the US.

The cocktail culture in the US and modernization measures by manufacturers are expected to drive market growth in the region. Top companies are generating revenue by offering a variety of new flavors to satisfy changing customer preferences, contributing to the overall growth of the segment.

The consumption of mezcal in India and China is primarily driven by various factors such as economic growth, political stability, and cultural exchange.

The millennial population in key countries like India and China is driving the growth of mescal brands, contributing to increased sales. With a rise in disposable income, consumers are investing in lifestyle products, including beverages. Mezcal, a popular artisanal beverage, offers a wide range of flavors, and the region's impoverished countries provide significant opportunities for agave spirits manufacturers, making mescal a popular choice for consumers.

Germany

Germany, a European country, is gaining traction in the mezcal industry, holding an estimated 2.3% market share in 2023. The country's diverse mezcal flavors appeal to its beer-loving population, indicating that Germans are open to expanding their consumption of other alcoholic beverages, despite their strong beer preference.

Segments Covered in the Mezcal Market Report

By Product Type:

• Joven
• Anejo
• Reposado

By Sales Channel:

• Specialty Stores
• Online Retailers
• Hotels/Restaurants/Cafes (HoReCa)
• Modern Trade

By Concentrate:

• 100% Tequila
• Mixed Tequila

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Frequently Asked Questions

What is the expected growth rate of the Mezcal market over the next 7 years?

Mezcal Market is estimated to increase at a CAGR of 13.45% from $ 378.3 Million in 2023 to $ 15.67 Billion by 2030 | Report 2023 by published by Market Report Service

Who are the major players in the Mezcal market and what is their market share?

Bacardi Limited,Craft Distiller,Familia Camarena Tequila,Destileria Tlacolula,Don Julio,Diageo Plc.,S.A.de.,Fidencio Mezcal,EL Silencio Holdings INC., are prominent players operating and dominating in the market.

Who are the top 3 Mezcal Market Key Vendors?

Bacardi Limited,Craft Distiller,Familia Camarena Tequila, are key players in the Mezcal market.

Which geographical areas dominate the worldwide market for Mezcal?

North America region are emerging as the top regional markets for Mezcal solutions.